Chairman Ding Shanhua, as soon as he was appointed as the factory director, made it clear to every employee that "integrity is the foundation of a business, and only with good quality can we produce good products.".

In October 2006, Singapore Power Grid Corporation organized an international tender and won a bid of 30 million US dollars for medium voltage cables. This was the highest winning order for domestic cable companies at that time. The news spread and everyone was delighted. After winning the bid, the prices of raw materials in the domestic market skyrocketed, and the high cost was like a sharp sword, firmly holding up the upward throat.

”The contract has already been signed, and if it is breached, as long as a small amount of penalty is paid, once the contract is fulfilled, the enterprise will face huge losses. What should we do? A huge challenge lies before the group.

Ding Shanhua said, "The superior would rather lose money than betray others." So, he bravely led the company to complete this order, even though it had incurred losses of tens of millions that year.

However, to everyone's surprise, this "loss making transaction" has won Shangshang's priceless reputation in the Singapore market, and since then, orders from the Singapore market have continued.

“The saying "Only good products can be made with good qualities" has now become a principle that every superior person remembers and internalizes in their actions.